Which option is NOT a product benefit for a new sweater?

In the context of identifying a product benefit, it's important to recognize that benefits usually highlight how a product meets the needs or desires of the consumer. While the statement about the fabric being soft and lasting through many washes does indicate a positive attribute, it can be seen as more of a functional characteristic rather than a direct benefit. Benefits typically focus on what the consumer gains from the product.

On the other hand, the snag-free zipper enhances usability and user experience, natural wool addresses consumer preference for material quality and sustainability, and the availability of neutral colors appeals to broader fashion sensibilities and versatility in wardrobe choices. Each of these options directly speaks to the advantages that a consumer might actively seek in a sweater, making them clear benefits of the product.