Which of the following is NOT an example of suggestive selling in a display?

The answer identifies that placing soups next to the detergent is not an example of suggestive selling in a display. Suggestive selling is designed to enhance the customer’s purchase experience by strategically aligning products that complement each other or are typically used together.

In the correct scenario, displays should highlight items that naturally pair in consumption or function. For example, placing chocolate topping next to ice cream encourages customers to imagine enjoying the two together. Similarly, dressing a mannequin in coordinating outfits showcases how various apparel pieces can work in harmony, leading to increased sales of those items. Displaying flip-flops next to beach towels effectively prompts customers to consider a beach day, reinforcing the relationship between those products.

However, positioning soups near laundry detergent does not create a connection relevant to customer needs or usage. These items belong to entirely different categories—food and cleaning—and customers are unlikely to see them as complementary, which is the key aspect of effective suggestive selling. Therefore, the placement of soups next to detergent does not fulfill the objective of encouraging additional purchases through relevant pairings.