When approaching a customer looking at men's suits, what is the best opener?

The best opener in this scenario establishes a relationship based on the customer's preferences and encourages engagement. By asking about color preferences, it invites the customer to share their personal taste, making them feel valued and involved in the selection process. This approach also demonstrates attentiveness to the customer's needs, which is fundamental in customer service.

Encouraging a dialogue about colors can lead to a more personalized shopping experience, allowing the salesperson to tailor recommendations accordingly. It opens the door for a conversation about styles and fabrics as well, which can enhance the customer's experience and increase the likelihood of a sale.

Other options, while they convey information, tend to be more statement-heavy and may not foster an interactive dialogue. This can potentially make the interaction feel more transactional rather than personalized, which may reduce the likelihood of building rapport with the customer.