When a customer is looking at a new desktop computer, which approach would energize your sales presentation the most?

Asking questions about why the customer needs a computer is a strong approach because it engages them in a conversation, allowing for a personalized sales experience. This method helps build rapport and trust, as it shows that you're genuinely interested in understanding their specific needs. By uncovering their motivations, you can tailor your presentation to address those needs, highlighting how the computer can fulfill their requirements effectively.

This approach also opens up opportunities for further discussion, enabling you to ask follow-up questions that can lead to identifying other potential features or benefits that would resonate with the customer. It shifts the focus from a one-sided sales pitch to a dialogue, making the customer feel valued and heard, which can significantly enhance the overall sales experience. This level of interaction is often more energizing for both the sales representative and the customer, as it fosters a relationship rather than just a transaction.