What is the best method for a sales associate to learn about new merchandise that has just come into the store?

Reading the labels and packaging information on new products is an effective method for a sales associate to learn about merchandise because this information typically includes key details such as product specifications, features, benefits, and usage instructions. Labels and packaging are designed to communicate essential information to both consumers and sales staff, ensuring that associates can convey accurate and helpful details to customers. By familiarizing themselves with this information, sales associates are better equipped to answer questions, address concerns, and highlight the value of the products, which ultimately enhances the customer experience and boosts sales.

While discussing products with co-workers, interviewing customers, or contacting manufacturers may provide additional insights, the packaging offers immediate, comprehensive, and standardized information that is crucial for effective sales interactions.