What is one good reason for initiating a conversation with a customer?

Initiating a conversation with a customer is primarily about understanding their needs and preferences. By getting to know what the customer wants, you can tailor your approach to better serve them, which ultimately enhances the customer experience. This understanding allows you to provide relevant information, suggest appropriate products or services, and address any specific concerns they might have.

While breaking down sales resistance, demonstrating product knowledge, and aiming to increase store sales revenues are all important aspects of customer service, they are often a byproduct of a conversation that is centered on genuinely understanding the customer's needs. Building rapport and trust through active listening sets the stage for a more effective sales interaction.