What is a planogram?

A planogram is specifically designed to provide a visual representation of how products should be arranged on retail shelves. It serves as a strategic tool for managing product placement, ensuring that merchandise is displayed in a way that maximizes visibility and sales effectiveness. By indicating shelf height and the placement of both products and signage, a planogram helps retailers maintain consistency in their displays and optimize the shopping experience for customers.

In contrast, the other options describe different aspects of store layouts and merchandising strategies. A store's overall floorplan, for example, outlines the departments but does not focus on specific shelf-level arrangements. Similarly, while a floorplan showing where ads and displays go may provide useful layout information, it does not convey the precise product placement and arrangement that a planogram specifically addresses. A notice about weekly specials informs employees about promotions but is not related to the organized visual strategy of product placement reflected in a planogram.