What initial action should a salesperson take to assist customers effectively?

Greet them warmly upon arrival is the most effective initial action a salesperson can take to assist customers. This warm greeting establishes a welcoming atmosphere and creates a positive first impression. It makes customers feel valued and acknowledged, which is crucial for building rapport and trust. A friendly greeting sets the tone for the entire interaction, encouraging customers to feel comfortable and open to engaging in conversation about their needs.

While knowing customers' names can enhance the personal touch in service, it typically comes after the initial greeting. Providing all product details upfront may overwhelm customers before understanding what they really need. Similarly, directing them to high-ticket items without first understanding their interests or needs could alienate them. A warm greeting not only invites customers into the conversation but also lays the groundwork for effective communication and service throughout their shopping experience.