What action should a sales associate take to better prepare for selling a new product?

To effectively prepare for selling a new product, practicing demonstrating the product to customers is crucial. This hands-on approach allows the sales associate to become familiar with the product's features, benefits, and use cases. By practicing, they can develop confidence in their ability to showcase the product effectively, answer potential customer questions, and address any concerns that may arise during the sales process.

Demonstrations can help highlight the product's advantages and create a more engaging experience for customers. It also allows the associate to identify potential challenges in conveying its value and to refine their sales pitch accordingly. Engaging with the product in a practical manner not only enhances their knowledge but also equips them to better connect with customers, making it a proactive step in preparing for sales.

The other options, while they may contribute to overall product knowledge, do not provide the same direct benefit in transforming knowledge into practical skills that can be used in customer interactions.