To assist customers in a personal way, sales associates should become familiar with:

Sales associates should focus on becoming familiar with resources in and near the store because this knowledge directly enhances the customer experience. Understanding the available resources allows associates to provide customers with accurate and helpful information regarding products, services, and local amenities that might be of interest to them. This leads to a more personalized service, as sales associates can anticipate customer needs and offer relevant recommendations based on what is available in the vicinity.

Being knowledgeable about nearby resources also enables associates to provide context and value to the shopping experience, potentially resulting in increased customer satisfaction and loyalty. Customers appreciate associates who can guide them to complementary products or services, making their shopping trip more convenient and enjoyable. This local awareness ultimately positions the sales associates as valuable resources themselves, fostering a stronger bond between them and the customers they serve.