In your client record system, you should record:

Recording all relevant aspects of a client's information, including customer purchases, customer interests, and follow-up activities, is essential for effective customer relationship management. This comprehensive approach allows for a better understanding of the client's history and preferences, ultimately leading to improved service and communication.

Understanding customer purchases provides insight into their buying behavior and helps tailor future offerings. Documenting customer interests enables personalized interactions and targeted marketing efforts, enhancing customer satisfaction and loyalty. Moreover, keeping track of follow-up activities ensures that no opportunity for engagement or resolution is missed, reinforcing the company's commitment to addressing customer needs.

By integrating all these elements into the client record system, the organization can create a complete profile of the customer, which is invaluable for delivering exceptional service and fostering long-term relationships. This holistic view supports strategic decision-making and helps in anticipating client needs, making 'all of the above' the most comprehensive and beneficial choice.