If a store does not offer installation services, how should the sales associate respond?

The sales associate should recommend a local installation company because this response directly addresses the customer's potential need for installation services when the store itself cannot provide them. By suggesting a local company, the associate helps ensure that the customer can still get the assistance they need to successfully use their purchased product. This proactive approach not only solves the immediate issue but also enhances the customer's experience by showing that the store cares about their needs beyond what it can directly offer.

Recommending a local installation company also builds a connection between the customer and the store, as it shows that the associate is knowledgeable about available resources in the area. It fosters goodwill and may encourage the customer to return for future purchases, knowing that they can rely on the associate for helpful advice even when the store’s services are limited.