If a customer is making a purchase and the phone rings within three rings, what is the best action to take?

The best action in this scenario is to excuse yourself, answer the phone, and assist the caller if they need a quick answer, before returning to the customer you're currently helping. This approach prioritizes both the in-person customer and the caller by ensuring that neither feels neglected.

By excusing yourself before answering the phone, you acknowledge your present customer's time and presence, showing them respect and consideration. If the caller has a straightforward inquiry, providing them with an immediate answer can enhance their experience and demonstrate effective customer service skills. Following this, promptly returning to the in-store customer reassures them that their needs are still a priority, thus minimizing any potential frustration they might feel due to your divided attention.

This method balances the need to assist both parties effectively, ensuring that the quality of service remains high for everyone involved. In contrast, other approaches might leave one party feeling undervalued or create a more chaotic service environment, which is less ideal for fostering good customer relationships.