How should sales associates approach a customer who looks lost in the store?

The most effective approach for a sales associate when encountering a customer who appears lost is to actively engage with them by asking if they need assistance. This approach demonstrates the associate’s willingness to help and improves the overall shopping experience for the customer. Customers often appreciate personalized attention, especially if they are having difficulty navigating the store or locating items. By approaching the customer, the sales associate shows initiative and creates a welcoming atmosphere, encouraging the customer to seek help and feel valued.

This proactive approach also allows the associate to gather information about what the customer needs, enabling them to offer tailored recommendations or solutions. Providing assistance can lead to increased customer satisfaction and loyalty, as customers are more likely to return to a store where they received helpful service.