How should a sales associate handle a customer eating ice cream near new laptops in the store?

In this scenario, the best approach for the sales associate is to briefly interrupt the first customer's transaction and kindly ask the second customer to dispose of the ice cream. This action is correct as it prioritizes the protection of store merchandise while also addressing the situation in a polite manner.

By directly addressing the potential risk of damage to the laptops caused by the ice cream, the associate demonstrates responsibility and a proactive approach to maintaining the integrity of the store's products. This solution is human-centered, as it respects the customer’s presence in the store and seeks to resolve the issue without escalating tensions or creating an uncomfortable environment.

Additionally, by maintaining a kind tone and being direct, the associate upholds a positive customer service standard. This action ensures the safety of the merchandise and reinforces the store's commitment to providing a tidy and safe shopping experience.