How can technology enhance customer service?

Technology enhances customer service primarily by providing easier access to information. This facilitates the customer experience significantly, as customers can quickly retrieve answers to their queries, troubleshoot issues, and access resources whenever they need them. For example, self-service portals, chatbots, and automated FAQs enable customers to find the information they require without waiting for assistance from a representative.

This increased accessibility not only saves time for customers but also allows customer service representatives to focus on more complex issues, improving overall efficiency. By streamlining the flow of information, technology enables a more proactive approach to customer service, allowing businesses to respond swiftly and effectively to customer needs.