How can demonstrating a product help a sales associate?

Demonstrating a product is an effective strategy for a sales associate as it enhances their understanding of the product features and benefits. When associates engage in demonstrations, they not only familiarize themselves with the functionality of the product, but they also develop the ability to articulate those features to customers confidently. This hands-on experience is crucial for answering customer inquiries knowledgeably, addressing any concerns, and highlighting key selling points, ultimately improving the overall customer experience. Understanding the product in depth allows sales associates to connect better with customers, tailoring their approach to meet individual needs and preferences.