Define the term "customer journey."

The term "customer journey" refers to the complete experience a customer has with a brand. This encompasses all interactions and touchpoints a customer has from the moment they become aware of a brand, through the purchasing process, and extending into post-purchase experiences. It includes various stages such as awareness, consideration, purchase, service, and loyalty, capturing the holistic view of how customers engage with a brand over time.

Understanding the customer journey is essential for businesses as it enables them to identify areas for improvement, enhance customer satisfaction, and foster loyalty. By mapping out the customer journey, companies can better align their marketing strategies and customer service efforts to meet customer needs and expectations effectively. This comprehensive approach is crucial for building strong customer relationships and driving long-term success.